In 2008 Joel co-founded the interactive collective YesYesNo
together with Zach Lieberman and Theo Watson as well as co-founding the open source craft, design and technology studio Hellicar & Lewis
, where he pioneered architectural scale LED interaction, real time projection mapping and social network activated sculpture.
Since 2017 he has worked as a consultant for organizations such as Universal Everything
, Superflux, food.xyz, Preloaded and Google Cultural Institute on interactive projects that blend the analogue and digital to make something new.
Joel is the course leader of the new Diploma in Apple Development at the Creative Computing Institute in London, where in addition to teaching he is currently researching solar-powered computing, the history of weaving and global scale augmented reality sculpture.