CHRISTOPH
GRÜNBERGER
Christoph Grünberger is a German designer and typographer who works in a wide range of design fields covering corporate, interactive and spatial design. In 2020 he joined us at the TOCA ME Design Conference and presented his book "Analog Algorithm".
Christoph Grünberger is a German designer and typographer who works in a wide range of design fields covering corporate, inter­active and spa­tial design. In 2020 he joined us at the TOCA ME Design Conference and presented his book "Analog Algorithm".
Christoph Grünberger, Analog Algorithm
Would you please introduce yourself, what's your background and how did you come to design?
I am a designer and typographer, based in the south of Germany. I am apply­ing my skillset in the fields of corpo­rate, inter­active and spa­tial design, con­stantly chal­leng­ing the limits of given design and inter­ac­tion theory.

In my last book "Analog Algo­rithm - Source-Related Grid Sys­tems" I am dealing with the axioms of Karl Gerstner and their con­tem­po­rary inter­pre­tation.

I am currently editing the anthology "The Age of Data - Embracing Algo­rithms in Art & Design", a book that intro­duces 40 artists and designers work­ing in the fields of data and machine intelligence.

But originally I studied art as a teacher until my pro­fes­sor thought I would be better off in com­mer­cial art. Until then, the study sub­ject of "com­mu­ni­cation design" was com­plete­ly un­known to me.

Some­where until the mid 1990s, I'd rather paint record covers and tattoos for the southern Bavar­ian Straight Edge scene. Then I went to study typogra­phy. Here we are...
You work as freelance Art Director. In addi­tion to client work you have many personal projects, like your books and collaborations with other artists. What does a typical work­ing day look like for you?
These free projects are a kind of vent and also a hobby. I'm al­ways curious to try things out.

At the moment, also due to the lock­down, there is no real sep­a­ra­tion of work and free time, there never was, but espe­cially not now. That means I'm work­ing on various com­mis­sioned and free projects at the same time. With the school closures, how­ever, this has be­come a chal­lenge for most par­ents because it is un­pre­dictable. You juggle your way through the day, the week, the month...

But after this year of down scaled social contacts, I can notice that there is a per­ma­nent com­mu­ni­ca­tion on all channels. The im­por­tance of the ex­change comes to the fore­ground. It doesn't matter if it's via direct mes­sag­ing, zooms or tra­di­tion­al phone calls in be­tween. We have left these hurdles behind and created a virtual coexis­tence that def­i­nite­ly brings people closer together.
At TOCA ME you presented your book "Analog Algorithm - Source-Related Grid Systems". A toolkit to create new forms with grid-based design. Please tell us a little more about the idea and concept of the book. Do you also apply the design techniques described in the book in your own daily practice?
The basic idea for this came about 2013, during dif­fer­ent jobs. I noticed that generative design was some­times used as an omni­direc­tional weapon. How­ever, one turns in circles, because an already defined result is im­posed on the most di­verse prob­lems. My goal was to write a man­ual that supports the code-savvy designer in finding project-spe­ci­fic solutions.

The technique used for this I derived on the one hand from Kandinsky's "Analyt­ical Drawing". In his Bauhaus lectures, he always started from a real object, such as a still life or a figure, in order to extract a grid-con­struct from it, which was then the basis for further design ex­per­i­ments. The axioms of Karl Gerstner's "Designing Pro­grams" provided the link to algo­rithm-supported design.

Therefore I can answer the second question with a clear yes. For jobs like logo design, layout grids or fonts for Detroit­Under­ground™ this design principle has often been of great service to me.
Christoph Grünberger, Detroit Underground
Are there any artists or designers that influ­ence your designs? Where do you get your inspiration from?
You always have to experiment and keep your eyes open. Many small ideas, which are born in free pro­jects, find their use later within real jobs. I am not focused to a specific dis­ci­pline, but work in the most diverse areas of design, so you also align your­self to the most diverse figures. These do not always have to be profession-related.

For me it is exciting to browse through mono­graphs of painters, I think of repre­sen­ta­tives of the more re­al­is­tic form of expres­sion. Tim Eitel, Franz Gertsch, Rudolf Hausner or Horst Janssen.

I am lucky to be able to show the amaz­ing work of 40 con­tem­po­rary artists and designers in my new book...
Christoph Grünberger about his new book "The Age of Data".
What can you tell us about your recent pro­ject - "The Age of Data" - you are currently working on?
Over the past two years, I have con­ducted inter­views and dis­cus­sions, planned and trashed, until a 400-page work is now on the table. Global pio­neers of data-driven design share their pro­jects and give behind-the-scene looks at some of the most genre-redefin­ing work, pro­vid­ing in­sights and out­looks on how it influences our current and future reality.

"The Age of Data" looks at the bench­mark of algo­rithm-based design, as if in a time freeze. Like already mentioned, 40 inter­na­tion­ally renowned artists and designers from typog­raphy to 3D ani­ma­tion to stage design provide an eye-level view of their work. We see for the first time how these extra­or­di­nary pro­jects came into exis­tence, where the impulses came from and which ob­sta­cles and surprises there were during the execution.

From Refik Anadol to Tina Touli and Random International, the dis­course is what new pos­si­bil­i­ties of expression this par­a­digm shift in design, now and in the years to come, will bring. "The Age of Data" is an image-heavy text­book, that shows the future of art and design in this day and age. It is an invi­ta­tion to take the next step as well as a moti­va­tion to keep up with the on­go­ing data-based design evolution.

I am lucky to have found a partner in niggli publishers to realize this super interesting project with the support of Kickstarter.
Christoph Grünberger, The Age of Data
Last but not least...
Coffee or tea?
Coffee.
Last but not least...
Coffee or tea?
Coffee.
Daytime work or night shifts?
I used to do nightshifts when I was younger. Daytime or best in between, in the twilight.
Daytime work or night shifts?
I used to do nightshifts when I was younger. Daytime or best in between, in the twilight.
Black and White or color?
Formerly black and white now in multicolor.
Black and White or color?
Formerly black and white now in multicolor.
Solo artist or team player?
I am a big fan of swarm intelligence!
Solo artist or team player?
I am a big fan of swarm intelligence!
What is your all-time favorite song?
Generally everything my man Oise is releasing on his label End Hits Records!
What is your all-time favorite song?
Generally everything my man Oise is releasing on his label End Hits Records!
Christoph Grünberger starred at the TOCA ME Design Conference 2020.
Christoph Grünberger starred at the TOCA ME Design Conference 2020.
Interview by TOCA ME in March 2021.
Photos and Videos by Christoph Grünberger, Franek Zbieszczyk and Robert Hranitzky.
Interview by TOCA ME in March 2021. Photos and Videos by Christoph Grünberger, Franek Zbieszczyk and Robert Hranitzky.