I am Tina Touli, a creative director, graphic com­mu­ni­cation designer, maker, speaker and educator. I work in a great variety of design fields, both digital and print design, in­cluding brand­ing, ty­pog­ra­phy, web design, ani­mation, etc. My work is mostly known for blending the physical and the digital world, work­ing across different plat­forms and mediums.

I always loved communicating and expressing myself through any form of art. Since I was little I was keen on dancing, draw­ing, play­ing music, and others. A friend of my parents had a piano and whenever we were vis­it­ing I was always try­ing to play some kind of a melody. After I im­plored my parents for a while, they signed me up for piano lessons. That lead me to study on a Music sec­ondary and high school. It was not only about music but also about art, acting classes, draw­ing classes, etc. Soon, I re­alised I en­joyed playing the piano and the violin just for me and for expressing myself.

However, it was not really my dream to become a mu­si­cian. I was more think­ing of becoming a mathe­mati­cian, a physi­cist or an ar­chi­tect, till a friend told me about design, a field that would allow me to combine every­thing that I was pas­sion­ate about - audio, motion, vi­suals, etc. I got into a Graphic Design course and really soon I fall in love with design and creativity.

My day consists of around 8 cups of tea and jumping back and forth between 2-3 different projects. I really enjoy work­ing on various projects at the same time, so when I am stuck, tired or not in a mood to work fur­ther on one project, I can jump on another one.

I often work late hours since I find them really cre­ative. When there are no more emails, mes­sages, etc and everyone else is asleep, it is the perfect time to con­cen­trate and get as effi­cient as possible. Loud music play­ing at the studio the whole day is a must for me. Exer­cis­ing for a break is also really im­por­tant, just to clear my mind before going back to work.