is turning 20 this year! It is published annually and it was founded by Björn Hegardt, my partner in life when he was still at the art academy in Norway. And yes, its a niche magazine entirely focussing on drawing. I came on board after we met and very slowly it became the magazine for contemporary drawing, maybe just because we never stopped, and others gave up. It's driven by our subjective selection of international artists who work in the medium of drawing, which seems to resonate with a lot of readers interested in drawing.
I am in the fortunate position of designing a publication that's ours - we can test stuff and if we fail we don't have to report to anyone but ourselves. I put a lot of emphasis on the cover designs, because its the first thing you see of a book or magazine and sometimes the only reason it would get picked up. There is never a drawing on the cover because the magazine is full of them and because I like to play with type. After all, letters and words are drawings too. Once we had real little chains attached to a cover that made the letters change shape when you moved it or paper disks that would break up the title when you turned them.
For our recent issue I designed a foldout cover in a way words would change into different ones after you pulled it out to its length by filling in new letters into the gaps. Art work selection and rhythm in the layouts is very carefully and considerably done in a way the drawings can be most enjoyed by the readers, usually we give the artists loads of space and pages. We do interviews with artists about their work, life and the stories around.
It's a small independent magazine if you look at team size. But I think it speaks to a lot of people because secretly many people love drawings because it reminds them of their childhood. We all did drawings when we were kids and then most people stop at some point. I think drawing is the most immediate form of expression, it is even ours before we can speak or write. It is something utterly basic to human kind and we all, in one way or another, know that and feel connected.